Digital Presence
Most business websites are trying to do four things at once, which is why they do none of them. The answer should fit in one sentence.
Digital Presence
You have never been your own customer. Everybody inside the business knows the shortcuts, and the person outside has none of them.
Digital Presence
The ones who never called are invisible. You cannot count them, you never hear from them, and they are usually the largest group.
Digital Presence
Every business has one step where things sit. The people inside stop noticing it. The customer never does.
Digital Presence
When a site is not working, everyone reaches for a redesign. The real problems are usually older, duller and much cheaper to fix.
Digital Presence
There is a difference between being present online and being chosen online. Most business websites do the first and quietly pay for it every year.