The opportunities you lost do not appear in any report
Your accounts record everything that happened. Nothing in your business records what nearly happened and then did not.
Your accounts record everything that happened. Nothing in your business records what nearly happened and then did not.
Ask anybody in the office and they will answer in two seconds. It has been the same answer for two years. That is what makes it worth looking at.
Most owners have a theory. The theory is usually price. The numbers usually say something duller and much easier to fix.
In most businesses the honest answer is nothing. Nobody finds out, nothing flags it, and the only person who notices is the customer who went elsewhere.
Searching does not feel like waste because it feels like working. It is the most invisible cost in a small office and usually the largest.
Not how long it takes to send a full quotation. How long before the person hears anything at all from a human being.
Owners talk about this like a distant dream. It is worth being specific, because the vague version never gets built and the specific one sometimes does.
Most owners are busy all day and cannot say what moved forward. The problem is rarely the hours. It is what the hours were spent on.
Nobody decides to ignore a customer. The enquiry simply arrives on a busy day, and by the time anyone remembers, he has stopped waiting.